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Cartographer Chronicles: Christina Shintani

In this edition of Cartographer Chronicles, we interviewed Christina Shintani, the creator behind the winning map of the 2023 Avenza Map Contest! Christina is a talented cartographer with particular experience in creating maps that highlight environmental issues. Her interest in cartography began while studying fluvial geomorphology in graduate school and has been growing ever since. Christina uses cartography to make a difference in the world and raise awareness about how climate change is affecting it, with her maps appearing in National Geographic, Rolling Stone, and the Atlas of Design. In this edition, Christina is sharing her cartographic journey with us in her own words.

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Career Journey in Cartography

My journey in cartography started with a string of lucky choices and following my interests. As a freshman at William and Mary, I signed up for an Introduction to Physical Geography class to fulfill a general science requirement. I found myself fascinated with every topic and lecture. Eventually, I realized I wanted to keep learning about geography, so I created my own major because my college didn’t offer it. After graduating, I continued on to get my master’s in geography at the University of Oregon. I started grad school with the intention of studying fluvial geomorphology, and while I did continue to study rivers, I left grad school wanting to become a cartographer. This changed when I signed up for the advanced cartography course for no reason other than liking maps, and it changed what I wanted to do in my career.

After graduating with my MS, I moved to Portland, Oregon. After a string of short-term jobs, I got a job as a cartographer and data analyst at a public transit consulting firm, where I made transit maps for cities across the country. After a few years there building my portfolio, I was offered a position at National Geographic, where I made maps for the magazine and website, covering a range of topics from conservation and animals to climate change. This is where I was first introduced to Avenza products, MAPublisher and Geographic Imager. Every map I made (while at NatGeo and since) has been made using Avenza products, and it’s hard to imagine going back.

After a few more years, I joined Woodwell Climate Research Center as a cartographer, where I still work today. I make maps to communicate climate science for research papers, communities wanting to understand how climate change currently impacts them and how it will impact them in the future, policymakers in Congress and the Senate, and the general public.

Cartographic Highlights

One important map project is the Arctic carbon monitoring network map which I won the Avenza award for. This map highlights how Woodwell’s tower network is critical to understanding how carbon feedbacks are accelerating warming in the Arctic and impacting global weather. We often use maps to communicate climate science in order to change policy. Most recently, it was brought to the Conference of the Parties (COP) and used to communicate our work to Senators Murkowski and Markey.

A large mapping project I worked on this past summer at Woodwell was in collaboration with the Center for Climate and Security. I created two story maps detailing how worsening climate change will contribute to security challenges in Iran and Türkiye. These maps were presented to politicians on Capitol Hill, where it was attended by congressional staffers across the political spectrum.

While we don’t always have the capacity to respond to current climate events, the wildfires in Canada this past summer were historic. I worked quickly to analyze, map, and chart the historically burned areas in Canada to illustrate how this summer’s wildfires were exponentially larger and occurred very early in the wildfire season in comparison to previous years.

I make maps with Adobe Illustrator and Photoshop every day and therefore use MAPublisher and Geographic Imager daily. MAPublisher makes it so easy to start a map, and later completely change everything about it without starting over or going back to GIS. The features I use most often are the import tool (sometimes with spatial or layer filter), applying Map Themes, scale bar, and label features. I often have to convert a map from print to digital or vice versa, so I use the Map Views to change the scale of the map.

Advice to Aspiring Cartographers

My advice to early career folks/people wanting to get into cartography: even if your current job doesn’t include map making, build your portfolio in your free time with maps that interest you and that you feel excited about making, and create a website to showcase them.

Check out our Map Spotlight on Christina’s winning entry of the 2023 Avenza Map Contest here!

Cartographer Chronicles: Glen Pawelski

Cartographer Chronicles Glen Pawelski

In this edition of Cartographer Chronicles, we hear from Glen Pawelski. Glen is a skilled cartographer with particular expertise in creating maps for the educational, travel and trade industries. With an interest in other subjects related to cartography, such as geology, he has explored and researched both professionally and personally throughout his career. Glen has been a North American Cartographic Information Society (NACIS) member for over thirty years, including two terms on the Board of Directors. In this edition, Glen is sharing his journey through his career so far in his own words, beginning with his interest in maps since his youth all the way to his current projects.

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Career Overview

I’ve been enchanted with maps since an early age. In elementary school, I would grab NatGeo magazines from the library, place paper over the maps and trace them. Besides maps, it was apparent that I had an interest in other scientific fields, such as astronomy and geology.

This eventually led me to study geography and cartography at the University of Wisconsin-Milwaukee, where I studied with Dr. Sona Andrews, who really fueled my interest in cartography. While at UWM I took undergrad courses in cartography, GIS, human and physical geography, archaeology, anthropology, astronomy, and geomorphology. I also worked creating maps and graphics at the Cartography Lab within the Geography Department.

I gained a wealth of experience and knowledge while working at the lab. This led to internship opportunities: one semester at the Bureau of Land Management and another at a local GIS firm. It was also at this time that Dr. Andrews recruited me to work at my first NACIS conference in Milwaukee in 1991.

My education continued into my Master’s program at UWM where, after one year, I was whisked away to the professional world of map-making. A chance connection at an AAG conference in 1993 led to an on-site interview which resulted in landing my first job as a ‘Digital Cartography Coordinator’ at The H.M. Gousha Company in Texas.

Gousha North America Map by Glen Pawelski

After Rand McNally acquired the company and closed its doors, I moved to NovoPrint USA in Milwaukee and XNR Productions/Terra Carta in Madison. I have called Mapping Specialists home for the past 13 years, and there you will find me happily working away on any of dozens of active projects.

I’ve been involved with NACIS since that student ‘volunteer’ time in 1991. I served two separate terms on the Board of Directors and also served as Local Arrangements Co-Organizer. Every year the NACIS conference acts as a driving force in my own professional development and a mechanism for fostering the many long-term friendships I’ve been so fortunate to make.

Cartographic Highlights

I must say what an honour it was to be a part of the 1996 Olympic Games effort. Gousha produced a series of maps for the Olympics, and I travelled to Atlanta to meet representatives from The Atlanta Committee for the Games of the XXVI Olympiad. Quite the experience!

1996 Olympics Events Map by Glen Pawelski

The exact year escapes me, but I recall working with Avenza while at Gousha performing some very early testing for the MAPublisher set of tools for Adobe Illustrator.

Battle of Bennington Map by Glen Pawelski

Since then, MAPublisher has become an integral part of everything I create, from textbook maps to historical maps in books such as The Guns of August by Barbara Tuchman, The Compleat Victory by Kevin Weddle, and The Earth is Weeping by Peter Cozzens.

Colorado River Delta Map by Glen Pawelski

MAPublisher also provided essential tools for my workflow on other professional projects, as well as some personal ones. For example, I was honored to be a part of the documentary film, and subsequent book, The Colorado. In addition to the incredible imagery and story behind the film, the maps that I made provided the necessary context for the different discussions throughout the story, and honestly, that felt pretty good. It was humbling to see the film screening in multiple cities, including at The Kennedy Center in DC. Personal projects allow me to tinker around more with MAPublisher and other designs when I’m not at work, and I have a few examples of these here.

Biloxi Mississippi Map by Glen Pawelski
Burlington Wisconsin Map by Glen Pawelski

What’s Next?

I would say that I fit comfortably within what we used to call, “traditional cartography.” I entered the field just as the digital transition of map production was taking hold. I started with tools such as Atlas*GIS, CorelDraw!, Freehand, and the early, no-layering-Illustrator. Nowadays, I incorporate many more tools into the process. I am always looking at new approaches, new methods, and new tools to better tell the story the map was intended to tell, whether that’s incorporating Esri StoryMaps, using Blender or Eduard, or exploring other areas such as R and Python.

Cartographer Chronicles: Julie Witmer

Cartographer Chronicles Julie Witmer Avenza MAPublisher

Julie Witmer’s road to cartography has not always taken the most conventional route, but in the past decade she’s already made her mark on the industry. As the owner of Julie Witmer Custom Map Design based in Kitchener, Ontario, Julie creates maps for a variety of client types, including municipalities, publications, and tourism. She applies her skills both in cartography and her previous fields of expertise to approach map-making in a way that encourages people to explore and connect with their communities. In this edition of Cartographer Chronicles we explore Julie’s story largely in her own words, including her journey to discovering a career in cartography, her experience with crafting maps so far, and how she envisions her business moving forward.

Portage La Prairie map by Julie Witmer using MAPublisher

Cartography became Julie’s third career path after a decade as an archaeologist and nearly 15 years in IT. 

“I’ve always loved maps – collecting them during my travels – but it never occurred to me that it was something you could do for a living. After I was laid off from BlackBerry in 2011, I decided to go back to school. And when I saw that Fleming College offered a GIS Cartography program, it was like a light turned on.”

After graduating from Fleming’s Cartographic Specialist program, Julie worked to build her cartography career the way she envisioned it.

“At Fleming when we talked about the kind of work we wanted to do, I kept saying ‘I just want to make pretty maps.’ I knew that I didn’t want to work in a cubicle farm or for a large company again, but I did work for almost a year for an archaeology company in London, Ontario, making a dozen maps a day for reports. It was hectic but I loved that it combined my interests.”

“I still wanted to work for myself and decided to be a freelancer. It was tough going for the first few years, but in the past 2-3 years (with a temporary slowdown for the first wave of the pandemic), my business has grown to what I envisioned.”

Vaughan Ontario map by Julie Witmer using MAPublisher

Julie has designed maps for a plethora of local and international clients spanning many different types of organizations, and she tailors her approach to fit each of them uniquely.

“Over the years I’ve worked on cycling maps for municipalities, tourism and trail maps for visitor guides and tourism-focused businesses, maps for non-profit organizations for planning and education, and a LOT of book maps.”

“When people contact me about making a custom map, I’ll arrange a project consultation to get more information about their project – content, style, size, media, timeline, the purpose of the map and its intended audience.”

South Algonquin trails map by Julie Witmer using MAPublisher

Many of Julie’s clients, especially municipalities, often come to her with their own datasets for her to use. If not, she’s a fan of Natural Earth or OpenStreetMap data.

“For [OSM data] I use QGIS and the QuickOSM plugin to download data for the coverage area. For everything else (Natural Earth, WFS or WMS services), I’ll grab the data in MAPublisher and spatially filter it to my map view.”

“I create a very simple layout map to establish the coverage area and scale, and then work on the first design draft. Sometimes we have a few revisions with minor style or content tweaks. When my client has approved the final draft, I send them the print-ready image files.”

Craft Gin trail map by Julie Witmer using MAPublisher

Julie is an avid and experienced MAPublisher user, as it plays a role in all of her projects. Her history with the program goes back to her time at Fleming.

“I first used MAPublisher at Fleming and I loved it! The archaeology company was an ESRI shop, but when I started my own business I went back to MAPublisher. I love that it’s a local company (well, almost local to me – in Toronto, just down the road from Kitchener). Avenza’s support is amazing, and they are constantly adding new features and incorporating feature requests from customers like me.”

“MAPublisher is the tool that I use most often, pretty much every day. Even if I use other tools to acquire and clip vector data, or manipulate raster images, everything ends up in MAPublisher where I do all the design work.”

She has begun using Avenza Maps in her work, both for collecting and recording data and offering her maps using the Avenza Map Store.

“I recently started creating local park facilities maps and adding them to Avenza Maps. I use the app to track my route while exploring these parks, because often the municipal or OSM datasets don’t include all the trails. I’ve encouraged my clients to use Avenza Maps, too. So far I’ve added a few cycling and tourism client maps to my vendor page, which provides a great value-add for end users.”

Kayak Shack map by Julie Witmer using MAPublisher

When asked about her favourite map that she has created, Julie finds it hard to answer that question with just one map!

“It’s hard to pick a favourite map – it’s usually the one I’m working on. I’ve had fun creating a map of a motorcycle tour across the southwest US, a book map showing the route and shipwreck of a Dutch merchant ship, maps of the Roman Empire, a large poster map of Micronesia, a tour map for a kayak rental business, and a series of maps for a documentary film about an Indigenous nation in British Columbia. And so many others! I love when my clients give me free rein to come up with a design. But on the other hand, if my clients have a clear picture in their head, it’s very rewarding to bring that picture to life.”

Julie was kind enough to share with us some of the map projects we can expect to see from her in the near future, and other tasks she’s engaged in to streamline her map design process.

“Last year I worked on dozens of maps for an atlas of American history (coming soon), as well as quite a few projects for books, cycling and tourism maps, and more. Right now I’m working on a map of the eastern seaboard Fall Line; a map of the Gibraltar Nature Reserve for their website and brochure; city maps for Sharon, Pennsylvania; and several book map projects – military histories, historical fiction, maps of the Mediterranean and England, and the US midwest.”

“I’m [also] currently learning how to add FME to my workflow to help streamline some parts of the map creation process, and would like to play more with terrain imagery in Natural Scene Designer.”

Julie Witmer sitting at a computer using MAPublisher

Finally, Julie finished off our interview by providing advice for anyone wishing to pursue a career in freelance cartography like her.

“If you want to start your own cartography business, I would first recommend starting it part-time as a side hustle and building a portfolio and learning about marketing and everything else that goes with running your own business. I did it the hard way and there were many times that I thought about getting a salaried job, but I love what I do and I definitely didn’t want to end up back in a cubicle! For many years it felt like I had to keep my foot on the gas, working insane hours, but it’s finally paying off. It’s still harder than working for someone else, in some respects, but the rewards are worth it. I love being able to provide my clients with custom maps that show what’s important to them. And my boss lets me take more than 2 weeks of vacation!”

Learn about more about Julie by visiting her website!

Cartographer Chronicles: Gene Thorp

In this edition of Cartographer Chronicles, we welcome Gene Thorp. Gene is a renowned, award-winning cartographer who has become a staple of the map-making community. Gene displays an expertise in map design honed through nearly 30 years of experience. Gene skillfully applies his craft by using maps to tell fascinating stories and communicate important information about history, geopolitics, and the world around us. In this issue of Cartographer Chronicles, Gene is telling his own story, sharing with us how he came into map-making as a career and his interesting journey through the world of cartography.

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The cartography bug bit me when I was very young, before I could even read. I know this because I was captivated by artist David Greenspan’s illustrated maps, dozens of which I found in my grandfather’s American Heritage Pictorial History of the Civil War. Each map contained hundreds of little hand-drawn soldiers fighting across all types of terrain. I spent hours studying every little detail and harassing my poor older brothers to read what the cryptic numbered captions said. When I got older, I realized many of those battlefields were only a day’s drive from where I lived, so I persuaded my parents to visit one on a family trip. Greenspan’s illustrations were so effective that I was able to easily visualize what had happened there. It was almost like I had already visited the battlefield before. I was hooked on maps, but at that young age, I never dreamed I would have a career-making them. 

Fast forward fifteen years, and I was early into college pursuing a history degree at the University of Maryland Baltimore County (UMBC). I had to pay for my school so I worked part-time at a Hechinger hardware store. One of my coworkers there knew I had an interest in maps and told me UMBC had one of the best cartography programs in the country and suggested that I check it out. I took Cartography 101 the next semester and realized this was the career path for me. Under the mentorship of Professors Joe School and Tom Rabenhorst I was part of the last class that was taught photometric techniques using scribe coat and linotype, and the first class to design and produce maps solely using computers. In a school internship program, I was lucky to be chosen as the project editor on what was likely the first-ever digitally produced U.S. atlas for a company called Military Living. 

Three years later with a degree in geography, a degree in history, and a much-valued certificate in cartography, I teamed up with a friend from school and we ventured out into the real world to try our hands at commercial mapping. Sadly, our timing was off. Our business was launched immediately after the breakup of the Soviet Union. The once robust defense industry suddenly downsized and the country entered a recession. Our cartography business was essentially shuttered after only one year. Good cartography positions were hard to come by, so I expanded my horizons and jumped into graphic design which at that time had many more job openings.

Starting from the bottom, over the next eight years I worked at prominent graphic design firms in the Washington, D.C. area designing and producing magazines, logos, brochures, websites, and illustrations. It turned out to be a great experience where I learned page layout, cover design, image manipulation, illustration, and other publication techniques from some extremely capable artists and designers. They taught me the importance of typography and that good design did more than make a layout look attractive, more importantly, it effectively communicated information. These were lessons I took with me for the rest of my career. 

During that time, I never abandoned cartography. I picked up small mapping freelance projects wherever I could find them hoping maybe one day I could get back into the field full-time. My big break came in 2000 when I was brought onto The Washington Post staff as a cartographer by the talented Art Director Michael Keegan and the extremely gifted Chief Cartographer Richard Furno, a former National Geographic cartographer who was a principal designer of the iconic 1969 moon map. He also developed a custom CAD-based mapping application called Azimuth, which, in conjunction with Macromedia Freehand, Adobe Photoshop, and ArcInfo, were the primary programs we initially used to create maps for the newspaper. Geographic points, lines, polygons, and raster data were brought into Azimuth or ArcInfo to be projected then exported. Raster data was further manipulated in Photoshop. Everything was then imported into Freehand where the map was designed, styled, and labeled. Each type of feature like roads, rivers, and urban areas had been color-coded in Azimuth or ArcInfo so they could be easily selected, stylized, and labeled in Freehand. 

Over the next 15 years, I created thousands of maps, from simple locators to full double-truck spreads on every topic imaginable. One of the map projects I was most proud of was the Presidential election result maps published the day after the election which displayed each candidate’s margin of victory by county.

 The maps were designed in perspective to clearly emphasize how much weight small and densely populated counties contributed to the overall election result. Another favorite was the Obama Inauguration map showing attendees the parade route, jumbotrons, vendors, first aid stations, and the all-important locations of portable restrooms! It was fun to walk through the crowd and see so many people using it. 

Environmental disasters such as hurricanes, earthquakes, and oil spills were all too common topics to be mapped. When one occurred, all other projects were immediately sidelined to provide weeks-long detailed cartographic coverage. This included hurricanes Katrina, Rita, and Irene, earthquakes like those in Indonesia, Japan, or Haiti, and man-made disasters like the Deepwater Horizon oil spill whose massive oil slick spread for weeks across the Gulf of Mexico.

 With September 11th happening less than one year after I was hired, covering terrorism and military actions across the globe was another major part of my duties at the newspaper. I made what seems like countless static and interactive maps of the hunt for Osama Bin Laden, the invasions of Afghanistan and Iraq, the rise of ISIS, the civil war in Syria, and the Russia-Ukraine conflict.

But mapping at the Post wasn’t always serious. I was able to fit in extra time to support travel stories, illustrate a few Kid’s Post graphics, and contribute research and cartography to a 10 part illustrated series on the history of Washington, D.C. (which won gold at the international Malofiej awards).

Among my favorite responsibilities was a five-year project of timelines, articles, and interactive maps to commemorate the sesquicentennial of the American Civil War. 

All the while, I created custom maps on the side for numerous bestselling books like those in Rick Atkinson’s World War Two Liberation Trilogy series (which won a Pulitzer Prize) and oversize maps for exhibitions at museums like the Smithsonian Institution, the Museum of the Bible, and The Seminary Museum in Gettysburg and many others. 

After working 15 years in the news industry, I accepted a job in the federal government as a senior cartographer at the U.S. Department of State, where for the last six years have I operated under the direction of Lee Schwartz in the Office of the Geographer and Global Issues (GGI), within the Bureau of Intelligence and Research (INR). 

In this capacity, I work with an extremely knowledgeable group of geographers, scientists, and other subject-matter experts to support the full spectrum of the Department’s foreign policy missions. Working closely with my fellow cartographers in the Geographic Information Unit (GIU) and Humanitarian Information Unit (HIU), we produce hundreds of maps each year that help visualize and explain a wide range of topics and issues; such as the Department’s efforts to defeat international terrorist groups; illustrate the maritime claims of countries in places like the South China Sea, the eastern Mediterranean, and the Arctic; map the government’s policy on disputed international boundaries along the China-India border, and highlight the buildup of Russian forces near Ukraine.

I also work on the international boundary and sovereignty team that regularly advises policymakers on the geography and history of territorial disputes and produces the publicly available Large-Scale International Boundaries (LSIB) dataset, a set of digital lines used by cartographers and other geospatial professionals as the source for the world’s international boundaries reflecting the foreign policy of the United States.   

I have been very lucky to rub elbows with some of the most amazing cartographers, designers, illustrators, writers, analysts, policymakers, editors, developers, photographers, and programmers of our time. The work has been fast-paced and challenging, but also extremely rewarding. It’s incredible to see how much technology has altered the landscape over the last 30 years. In the old days, I traced government base maps with a scribe tool and used peel coat, or digitized data on the “high-speed” 8MB RAM and 100MB hard drive computers. When I started at The Washington Post the mapping process was all digital, but the data we used was mostly what we created ourselves. When shapefiles or spreadsheets were available, we used Azimuth or other products to select and organize what we needed, before projecting and exporting the data. But when the files were imported into Adobe Illustrator for design and labeling (Illustrator replaced Freehand in 2005), the data lost all its attributes. Mapping expanded rapidly into 3D and I utilized programs such as Bryce 3D and Google Earth to create a vast assortment of perspective maps on tight deadlines. 

Cartography also increasingly became accessible on the internet. At first, I made static locator maps and created custom map tiles for interactive traffic applications, but soon advanced to writing the actual applications, one of which was a multipurpose timeline that interfaced with Google maps that could play data ranges overtime on top of zoomable custom tilesets. 

Midway through my career at the newspaper, Richard Furno retired, and by 2011 all support for Azimuth ended. I needed an affordable replacement mapping application that could custom project data and still interface with Illustrator. This is when I discovered MAPublisher. I had known about it for many years and had heard good things about it from colleagues, but up to that time Azimuth had always worked for my purposes. When I finally dug into MAPublisher’s capabilities I was instantly impressed. Not only could MAPublisher import and project a large array of data types, it maintained the data georeferencing and attributes within Illustrator, all the while allowing me to still perform analysis on it. I could now add or remove attribute fields, make calculations, join spreadsheets, create proportional circles and custom style points, lines, and polygons, all based on the data attributes. Making last-minute map scale changes was also much easier because labels maintained their size and association with their associated features whenever the map was enlarged or reduced. Creating custom data became easier too. I could register a base map or satellite image on existing data, trace the information I needed, then move it to a MAPublisher layer where it instantly became georeferenced. I could add and fill out custom attribute fields, then export the entire layer of new information to virtually any geospatial format for use in all the mainstream GIS applications. Another useful feature was that I could import only a small section of a large dataset. Had I started using MAPublisher earlier I could very easily be able to pull data from my older projects into the new ones. MAPublisher continues to be my core mapping application.

Returning to my roots in history, I’ve recently been using MAPublisher to create a detailed and accurate database of the mid-Atlantic region as it would have appeared during the American Civil War, 1861–1865. First I have stripped away modern features like roads, reservoirs, and manmade shorelines, and, using a variety of historical maps, restored historical features such as long since disappeared roads, rivers, shorelines, fords, railroads, bridges, and towns. An accurate base of geospatial data allows for the correct placement of the plethora of temporal data available from primary sources such as troop movements, refugee movements, weather events, and personal experiences that are tied to a specific historical location. All of this information is either used directly in MAPublisher to create maps, or exported and used in any application that can read geospatial information. I may never be able to mimic the historical map illustrations of David Greenspan that engrossed me as a child so long ago, but perhaps I’ll be able to recreate the world of that time in such a way that will captivate and educate generations of history buffs for years to come.

For those entering or considering the field of cartography and GIS, the future seems brighter and broader than ever before. My experience has been that most people find custom maps greatly enhance their products. The internet is increasingly awash with new data that individuals, companies, non-profits, and governments need to process and visualize to be understood. Even if cartography is not your primary role, adding attractive, accurate, and informative maps can be greatly beneficial to communicating the message of whatever organization you are working for. Good luck mapping! 

Cartographer Chronicles: Dan Cole

When it comes to map-making, Dan Cole is a true master. A passionate academic, Dan has designed maps for research and academia for over 40 years. As the GIS Coordinator and Chief Cartographer of the Smithsonian Institution in Washington, DC., Dan has created maps and cartographic pieces for museum exhibits enjoyed by hundreds of thousands of visitors every year. As a researcher, Dan has authored scholarly publications in several renowned academic journals, and co-edited the book “Mapping Native America: Cartographic Interactions between Indigenous Peoples, Government, and Academia.”  

For Dan, his interest in maps began when he was a child. He often enjoyed being the “navigator” on family vacations and building off a natural fondness for exploration he developed hiking trails as a Boy Scout. In his freshman year at the University at Albany – State University of New York, Dan first became interested in a career in cartography while studying under esteemed cartographer Dr. Michael Dobson. The opportunity to turn a genuine interest into a full-fledged career was too good to pass up, and Dan soon found himself enrolling in every cartography, geography, and remote sensing course he could. In the final year of his Bachelor of Geography degree, Dan became a cartography teaching assistant, providing him his first opportunity to act in a teaching role. 

Immediately after graduating, Dan was recruited to an assistantship position at Michigan State University (MSU). Here he published his first research paper, which was co-authored alongside Richard Groop, now a professor emeritus in Geography at MSU. Completing a Masters degree in Geography in 1979, Dan moved to Oregon State University (OSU) and began collaborating with cartography professor Jon Kimerling, first as a TA, and later to run the Cartographic Lab there.

“Were there Dinosaurs in your backyard?” – One of Dan’s maps on display in the Deep Time Hall at the Smithsonian National Museum of Natural History

Leaving OSU in 1981, Dan took on a variety of roles at several recognizable institutions across the country. Some of these roles included; leading the Cartographic Lab at the University of Maryland, working as a cartographic technician for the National Oceanic and Atmospheric Administration (NOAA), contract cartography work for the Woods Hole Oceanographic Institute, and taking on a course instructor position at Montgomery College. In 1986, Dan began working at the Smithsonian Institution (SI) and was able to pursue his passion for research full-time. Some of his earliest mapping pieces with SI became an integral part of the “Handbook of North American Indians”, a series of scholarly reference volumes documenting the culture, language, and history of all indigenous peoples in North America. Through a cooperative arrangement, he was also responsible for researching the changes to the Bureau of Indian Affair’s “Indian Land Areas” map in 1987 and 1989.

“My first five years there mostly involved cartographic research, doing both manual and computer-based mapping for the Handbook of North American Indians—at the time we used Adobe Illustrator 88!”

Later, Dan moved to a role as the GIS Coordinator with the Smithsonian’s IT Department. There, he was exposed to the entire breadth of cartographic projects spanning the Smithsonian’s impressive list of research disciplines. He worked on projects related to biodiversity and species ranges, created maps documenting climate change, and contributed to interactive map exhibits showing the impacts humans have on the environment. From volcanology and mineralogy to prehistoric studies and even the study of dinosaurs, Dan became involved in most of the Smithsonian’s major subject areas. Several of Dan’s map creations even feature in the permanent exhibits at the Smithsonian National Museum of Natural History.

Pathways and origins of invasive marine species, one of 40 maps created for the Ocean Hall exhibit at the Smithsonian National Museum of Natural History

Although each unique exhibit and area of study came with its own specific objectives, from a cartographic standpoint, he found that most still shared a few key concerns. He noted that one of the biggest challenges for almost all museum researchers is to geo-reference the vast number of artifacts and biological specimens that are contained in the museum’s collections. Such a process is crucial to analyze where specimens were found in the past and to provide insights on where they could be found in the future based on changes to the environment.

“Collections for nearly all museums around the world, including the Smithsonian, have environmental characteristics documented with the collection site. But most, by far, do not have coordinate locations for artifacts and specimens collected before the GPS era; rather, the majority of their collections have descriptive locations. So we must use Natural Language Processing—a computer science-based technique—to process coordinates from the written descriptions.”

By the mid-1990s, digital mapping processes had become an integral component of map creation. Dan became one of the first adopters of MAPublisher, using the first version of the software to work with maps and geographic data in the Adobe Illustrator environment. Today, MAPublisher continues to play a crucial role in map production at SI, and Dan still uses MAPublisher to produce maps for some of the museum’s most popular exhibits.

Since obtaining MAPublisher in the 1990s, I have been involved with over 20 different exhibits and multiple publications. All of these required importing shapefiles to Adobe Illustrator, PDF, or EPS formats so that publishers or exhibit staff could work with them. While other digital mapping software has improved over the years, I find the placement of typography is still handled more elegantly with MAPublisher.”

One of five maps that form part of the “Narwhals: Revealing an Arctic Legend” exhibit at the Smithsonian National Museum of Natural History (now a travelling exhibit!)

The museum environment presents some unique challenges for a cartographer. In a museum setting, maps need to be designed to communicate with the general public, synthesizing and presenting complex information for an audience that may be unfamiliar with the subject matter. This differs from research-focused work, which typically requires static printed maps that adhere to the strict guidelines of academic journal and book publications, and is typically viewed by experts in that particular field of study. For museum exhibits, cartographers need to employ careful design techniques to make maps informative and engaging to diverse audiences of all ages. These techniques result in maps that vary widely in format, from traditional static poster maps to animated and interactive maps that tell dramatic stories or serve as learning tools. Commenting on some of the unique challenges in today’s “pandemic era”, Dan notes that virtual online exhibits have made the use of web-mapping and interactive maps more commonplace.

“For the immediate and long-range future, I see greater use of static, animated and interactive maps online for public education on a variety of topics, with less interactivity in-person.”

Dan continues to oversee GIS support and teaching for staff at SI. He greatly enjoys the opportunity to work on diverse projects from a variety of interesting areas of study. As the GIS Coordinator at SI, he now covers over 400 GIS and satellite image processing users, plus over 500 story map writers and developers, including staff with very little knowledge of geography, cartography, or GIS. His passion for map-making remains to this day, and his maps continue to be enjoyed by visitors from around the world. An educator at heart, Dan has some parting advice for any students or young professionals seeking to break into the wonderful world of cartography;

“The advice that I give to nearly everyone interested in a cartography or GIS career is: while you’re still in school, plan to get a minor or double major in the field that interests you. Get a broad-based education that enables you to serve your clients in any field and join professional and academic organizations to expose yourself to others’ work. Most importantly, even once you are employed, never stop learning!”

“The Great Inka Roads” – One of 15 maps created for the exhibit at the Smithsonian National Museum of the American Indian

Cartographer Chronicles: Hans van der Maarel

Hans van der Maarel has been a passionate cartographer for over 20 years. He works out of Zevenbergen, Netherlands where he operates his company, Red Geographics. To Hans, cartography is a passion that extends beyond the office, becoming more than just a career path. Through this passion, Hans has developed a level of expertise found only in the most dedicated of map-making professionals. As an expert MAPublisher user, Hans has been a frequent contributor to the Avenza Resources Blog. You can see some of his latest work through his Georeferencing Techniques Video tutorials released as part of Avenza’s Mapping Class blog series. To read more about Red Geographics, and see more of Hans’s work, visit redgeographics.com.

From a young age, Hans always had a keen interest in maps. His found himself drawn to old atlasses, spending hours looking at old maps, and geography was always his favourite subject in school. This interest persisted into high school, where at a job fair he found out you could actually study map-making as a career. 

Continuing his studies, Hans pursued a program in Geo-Informatics at Hogeschool Utrecht (a four-year bachelor’s level course offering a mix of geodesy, GIS, and cartography). There he was introduced to various kinds of mapping and surveying, learning the techniques necessary to plan and design meaningful effective maps. During an internship at the National Spatial Planning Agency, he was first introduced to the MAPublisher plug-in for Adobe Illustrator. After graduation he started working for his local Avenza partner, doing tech support, training, consultancy, and commercial map production processes. This is also where he was introduced to Safe Software and their product for data transformation, also known as Feature Manipulation Engine (FME).

Hans developed a niche within the Dutch cartographic community that leveraged FME to prepare raw source data before using MAPublisher to visualize and create the final high-quality map products. This type of workflow, combining a mix of both FME and MAPublisher functionalities is now fully realized by the FME Auto add-on for MAPublisher.

“I was doing my first internship and was tasked to produce a poster-sized map of The Netherlands in Adobe Illustrator, but all the base data was in Shapefiles or ArcInfo coverages. Gathering base data and generalizing it was done in a traditional GIS, but getting that data into Illustrator and making a finished map required MAPublisher.”

In September 2004, Hans decided to continue on his own and founded Red Geographics. Working largely with Avenza products, two years later, he became an official Avenza partner and reseller. As his customer base expanded and more projects came in, Red Geographics developed a reputation of being “the one for the difficult projects”. Reflecting on the early years of Red Geographic’s operation, Hans mentioned some of his more memorable, fun, and eye-catching projects.

“There was the Oolaalaa Globe, a 5 ft diameter “beanbag” globe with beautiful maps printed on spandex. We received several custom orders of the globe map from other clients, including ones for Air France-KLM with the complete route networks of all their partners, and another from National Geographic Benelux and the City of Amsterdam, with a map of the city projected onto the globe.” 

Also eye-catching, but for a completely different reason, were a series of simple basemaps created for Buienradar, the most popular Dutch weather website, and app. Millions of people have seen Hans’s maps when they checked the weather.

In the early years of Red Geographics, Hans became involved with the Cartotalk forum, first as an enthusiastic user, later on as a moderator, and finally an admin. Through Cartotalk, he also got involved with NACIS, the North American Cartographic Information Society. He attended their meeting in Salt Lake City in 2005 and he’s been to every meeting since. When NACIS took over Cartotalk, Hans became an ex-officio board member for several years before being formally elected a board member at large. He still serves on the board to this day and is currently in his 2nd term as secretary. Through NACIS, Hans was able to expand his network of international contacts, allowing him to contribute to several large-scale mapping and atlas projects. He created island maps that can be found in the Millennium House “Earth” atlas and more recently, several full-page maps for the 11th Edition National Geographic World Atlas released in 2019.

Building on the success of his earlier globe projects, Hans then created a new map whose design is displayed prominently on a new product called BalancePlanet, a globe-themed, fully functional yoga-ball that Hans considers a spiritual successor to the Oolaalaa globe bean bag chair.

In 2019, Hans expanded his team, adding two members to become a team of three. With more resources now available, Hans and his team can now tackle larger, more complex (mapping) projects. His team took on the momentous task of producing a nationwide 1:20,000 scale topographic base map of the entire country of Luxembourg. The finished results were used as a cartographic base for tourist maps showing hiking and cycling routes all over the country.

“The Avenza products have been a major factor in my development as a cartographer, as well as the development of my company,” says Hans. Many of his projects use a combination of FME and MAPublisher, and Hans has utilized the interoperability between these two programs to implement significant workflow automation. With a single base dataset, multiple maps can be made with the same style, and automating this process means he can produce a high volume of maps in just seconds, without needing to manually configure shared thematic elements.

“With automating some of the map production processes, I now only have to focus on the parts where my cartographic skills are most needed. MAPublisher allows me to do that. I want to find the right balance between quality and speed when it comes to producing maps, and with automating the data processes I have found just that.”

Aside from the traditional mapping products Hans has become known for, he enjoys working on smaller projects with interesting stories around them. “The maps I get the most joy out of these days are, interestingly enough, not those big ones. Over the past ten years or so I’ve been asked to produce greyscale maps for several academic publications, a lot of them focusing on the Arctic and Antarctic regions. Limited in terms of visual variables and often a need to show a lot of information on a small surface area, these kinds of maps are a very interesting challenge. One thing led to another, word-of-mouth is a great promotion tool, and we now find ourselves in the middle of producing about 30 maps for an upcoming publication by Cambridge University Press, chronicling the state of research in those areas. Wonderfully esoteric subjects which often lead me down a Wikipedia rabbit hole!”

Hans continues to use his cartography skill set to explore new ways of making maps more prominent in everyday life. Hans began introducing his colleague, Inge van Daelen, to the concepts of satellite imagery and Photoshop (using Tom Patterson’s great tutorial on how to process Landsat data). Branching off of this, they founded Blue Geographics, which originally started as a fun side-project but quickly grew into a full-fledged business. Through Blue Geographics, Hans designs and produces a range of sportswear and lifestyle items displaying beautiful satellite images derived from Landsat and Sentinel data.

“Looking ahead, I just want to make beautiful things,” says Hans, “One of my hobbies is photography, specifically cycling and cosplay. A few years ago, when I did a photoshoot with two cosplayers, I saw a sticker with that text in their workshop and it struck a chord with me. I’ve long had ‘doing awesome work for people I like’ as one of my goals and I want to keep on doing that. I also want to keep on challenging myself by trying out new techniques and new ways to map things. There’s still a lot to learn and I am very happy to know a lot of people in the cartographic community who are happy to share their knowledge and experiences.”

Cartographer Chronicles: Steve Spindler

Cartographer Chronicles Steve Spindler Banner

Steve Spindler has cultivated a passion for cartography that has continued for more than 25 years. He operates Steve Spindler Cartography, which develops custom-designed cartographic pieces that can be seen in map products utilized by governments, city planning organizations, and nonprofits from across the country. He also manages wikimapping.com, a public engagement tool that allows city planners to connect and receive input from their community using digital maps. A passionate cartographer at heart, Steve considers map-making both a hobby and career. He strives to share his ideas, techniques, and truly captivating cartographic style with others, either through his previous teaching at Temple University or through his tutorials hosted on his personal website cartographyclass.com

Steve first began designing maps in the early 1990’s while at Temple University for graduate school. Pursuing a Master’s degree in Urban Studies, Steve found that the cartography lab at Temple was his favourite place to be. Before the widespread accessibility of digital maps, Steve recalls spending time at the Philadelphia Library, exploring map catalogues and manually tracing topographic maps before faxing them to his own computer. Later into his graduate studies, Steve joined a mailing list for digital cartography enthusiasts, and this is where he first learned about Avenza and MAPublisher for Adobe Illustrator. He quickly adopted the software into his map-making process, leveraging its suite of cartography tools to easily create maps within a design-focused environment. He continues to use MAPublisher for much of his work, and some examples, such as the Northeastern Pennsylvania trail system map shown below, are even available digitally on the Avenza Map Store for use in the Avenza Maps app.

Steves Spindlers map of NEPA trails

After graduating, Steve combined his passion for cycling with his love of map-making. He started designing maps that promoted bicycle transportation. His list of clients grew, and so too did his reputation in the cartography community. Soon his maps were published and shared over a wide range of platforms across the country.

“It was nice to see my maps posted in public places – in office cubicles, in a Congressional office, being waved around by a US Secretary of Transportation, in a Mac OS X keynote, in the subway, on TV shows, in newspapers – I was using MAPublisher to help create them all.”

After several years of high-paced freelance cartography work, Steve chose to revise his business approach to allow him to be more selective in how he engaged with potential projects. “I created an archetype that I wanted to serve, and put energy into solutions that would help this archetype”. Steve mentioned how he prefers to let a client place a value on what they want, first spending time with the client to conceptualize a problem and then delivering a proposed solution, only sending an invoice once it is appropriate. In his words, this requires a knowledgeable client that really understands what they need.

Steve Spindler's City of Ithaca bike map

Some years later, he returned to Temple University, this time as an instructor. He taught cartography to students within Temple’s Professional Masters of GIS program and stressed the importance of creating a balance between teaching concepts and teaching software. 

“Cartography is really about communicating with an audience, it’s not just about specific software. I think that teaching cartography using a single program (Illustrator with MAPublisher) would allow me to focus more on design concepts and communication. MAPublisher can still access large data sets, and the data is ultimately contained within the Illustrator file.”

His passion for teaching has continued beyond the classroom as well. In the last year, he has taken up a mentorship role for an up-and-coming cartographer. He provides direction and feedback on real-world map projects in what he describes as “learning with purpose”.

Steve Spindlers watercolour style map of rivers

Steve also believes it is important to take learning into one’s own hands. To help him evaluate and improve his mapping processes, he often records his work sessions, carefully documenting and annotating many hours of recorded work such that he can revisit and recall specific mapping steps later on. Many of these sessions are edited down into videos that Steve posts on cartographyclass.com, a personal website for sharing his thoughts, ideas, and techniques on creating maps. He regularly shares maps that he creates for fun in his spare time, drawing inspiration from nature, photography, and artwork to create elegant visually engaging map pieces that exemplify the balance of art and science that is cartography. His recent work has explored the use of graphic styles and MAP Themes to create artistic map pieces that mimic the effect of watercolour paintings. Other posts show his use of the elevation profile tool to create unique maps of recent cycling trips.

Steve Spindler's trail map of Valley forge

Steve Spindler's Valley forge elevation profile

In addition to the many MAPublisher focused tutorials hosted on his personal website, Steve is also an active contributor to the Mapping Class tutorial video series hosted on the Avenza Resource Blog. His contributions demonstrate unique and innovative workflows that leverage a wide range of MAPublisher tools. 

These days Steve continues to take on map-related projects. His approach has allowed him to develop a career that leverages a personal passion and directs it into a successful business. He continues to learn and explore new techniques in cartography in his free time, sharing his thoughts and processes with readers of his blog. After more than 25 years of freelance cartography work, Steve feels his perspective on mapping and business has changed, “Cartography and business are not the same things for me. I want to make maps and don’t need a contract to do this.  It’s just a matter of practicing daily. When the right client comes along, I can help out. I like to be helpful.” 

Steve Spindler's watercolour map of Pennsylvania watershed

Steve Spindler's map of U.S. territories in the Caribbean

Cartographer Chronicles: Robert Simmon

Rob Simmon for Avenza Systems

The visual portrayal of quantitative and qualitative data is a process that requires the right tools. You want your audience to be able to make sense of the data you are sharing and be able to weave that data into a compelling and inspiring story. Here is how Avenza MAPublisher and Geographic Imager assisted Robert Simmon, Senior Data Visualization Engineer at Planet.

Robert isn’t your typical data visualization engineer who had formal training in scientific graphic design or cartography. His passion and interest in computer graphics and a master’s degree in materials science gave him the technical skills to start turning numbers into pictures that eventually helped him communicate with research scientists in his professional career.

Robert’s stepping stone into the fields of cartography, design, and data visualization happened during his work at NASA, where one of his first projects was creating a CD-ROM that would allow students and the interested public to explore a global ozone dataset. During his work there, he began to realize that the graphics published and used by NASA were made more for other scientists than for a broad audience. He also realized that good design was a powerful tool to improve communication. So, he tried to re-create scientific graphics in a more user-friendly form, with mixed success. “It wasn’t until I attended a talk by a popular lecturer on visualization that I learned there was a theory behind good design, and a big lightbulb went off in my head,” says Robert. “I began to read everything I could get my hands on about design, data visualization, and cartography—particularly map projections and the use of colour to encode information, since so much visualization at NASA revolved around satellite remote sensing data, which is quantitative and inherently geospatial.”

Eventually, Robert went on to found the Earth Observatory to share the breadth of NASA’s Earth science research with the interested public. After more than a decade with NASA, he received the chance to join the exciting startup—Planet—and work with an unprecedented, high-resolution, global dataset.

Robert developed a fairly unconventional workflow centred around Adobe design tools rather than GIS or scientific visualization software. This is where the Geographic Imager plugin for Adobe Photoshop and MAPublisher plugin for Adobe Illustrator proved invaluable to bridge the gap between data and visualization.

Map created using MAPublisher and Geographic Imager by Robert Simmon

Today, Robert’s day-to-day work largely revolves around processing visible and near-infrared imagery. Every image he works with gets imported into Photoshop with Geographic Imager. Creating maps in Adobe has proven to be effective and highly efficient as software like Adobe Photoshop possess powerful colour-correction tools, fast previews, layers, high bit-depth support, and undo history options.

This aids highly competent visualizers to work seamlessly and flexibly until an image is made perfect. Robert uses Geographic Imager to merge multiple adjacent image scenes or align a time series to make an animation (even if they’re in different projections), all with a single “import” step. He then exports the file as a GeoTIFF, so the image can later be combined with other, complementary data.

Robert Simmon uses Avenza Plugins

Although Robert enjoys working with imagery, he has had the most fun combining multiple data sources, especially raster and vector. Delving into his design workflow a bit deeper, he involves both Adobe Photoshop and Illustrator together. In Adobe Photoshop/Geographic Imager he works on the initial colour work and crops his desired map extents, then imports it into Illustrator/MAPublisher to overlay with vector data and create masks. “It’s particularly useful to be able to crop the imported vector data to match the area of interest, rather than having to manually select and delete objects that lie outside the Illustrator artboard,” says Robert. After setting up his vector layers, he then exports them as a layered Photoshop file and re-combines them with the original raster imagery, to ensure pixel-perfect accuracy.

Data Visualization with Avenza Systems

Robert’s love for MAPublisher goes back to 2006 when he first used it to make maps with Landsat data. He used MAPublisher to create a water mask with ZIP code data, which was the only data source he could find with high enough resolution to accurately capture the jutting piers of lower Manhattan. Robert also used MAPublisher to create a map of Amazonia (one of his personal favourites from his portfolio) with the help of MAPublisher’s powerful attribute tools, which allowed him to select and merge data vector data of Amazon biome, distinct from the Political Amazon, for which data is readily available. He continued to create variations on this theme at Planet, including a map of the vegetation of Germany. It was derived from a Planet Surface Reflectance Basemap and given context with Natural Earth boundary, urban area, and transportation data.

Robert continues to tweak his colour palette for his vegetation maps since just being ‘good enough’ has never really been his forte.

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In collaboration with Robert Simmon, Senior Data Visualization Engineer at Planet.

Cartographer Chronicles: Kim Beckmann

Cartographer Chronicles - Avenza Systems

Kim Beckmann is a storyteller above all else. As a graphic designer and Associate Professor of Design & Visual Communication at the University of Wisconsin-Milwaukee (UWM), Beckmann
uses visual media to do just that. More recently, she dipped her toes into the world of cartography (another story-telling medium) then fell right into the deep waters.

It all started when researchers from the university’s School of Freshwater Science came to her for help with creating supporting materials for a research project. The team’s ambitious project set out to map several miles of the Milwaukee harbor coastline, studying the effects of urban development on the harbor habitats. The research team had already created highly detailed technical maps but reached out to the Peck School of the Arts for a faculty member who could help put together the material in a way that could be more easily digested by the public and told the a story about the impact of people on the habitats that exist in the harbor.

“I also represent a part of the general public who would be interacting with the maps; individuals that want the maps to tell them a story. I recall at the first team meeting where we discussed research findings and what to present on the maps, I had many questions. What type of fish live in the harbor and rivers? What do they eat? Where do they live? Does water temperature effect where and when we might find them? Interestingly, the questions I raised led to incorporating additional habitat information into the maps,” said Beckmann. “What started as a concept for a single map quickly evolved to a set of five maps due to the amount to information we needed to share, the largest being 3 ft by 4 ft!”

Harbor Habitat - MAPublisher

As a graphic designer, Beckmann had made maps before, including simple, vector-based topographic maps, and maps for wayfinding. But this was her first time working on a larger map project and her first time working with raw geospatial data to create bathymetric maps to illustrate water depth. “I am extremely comfortable with Adobe Illustrator so when I discovered that there was a cartography plug-in for it, called MAPublisher, that could be used to manage GIS data to create maps, I knew that it would be faster and easier than learning an independent cartography software tool.”

The School of Freshwater Science research team carried out data collection for the project using side-scan sonar devices. With technical support from the Avenza Systems team, Beckmann was able to get the data into a shapefile format and import it into Adobe Illustrator using MAPublisher. “I registered for a training course offered by Avenza Systems, on how to use MAPublisher with Illustrator,” said Beckmann. “That led to a meeting with Jeff who was able to provide helpful direction on how to transform the raw map data into the maps I wanted to make.”

Data Progression - MAPublisher

Jeff Cable is the Desktop Product QA Lead at Avenza Systems. In addition to his work with the MAPublisher development team, he is also responsible for providing training to new MAPublisher users. “I met Kim in 2016 at one of our in-class training sessions in Chicago,” said Cable. “She had a very clear vision of what she wanted to create, but after some more discussion and reviewing the data, I realized that it would require advanced GIS workflows in order to get the data to an appropriate level before it was ready for mapping.” Seeing the value in the research project, he offered to assist Kim rather than have her seek out a GIS professional on her own. Once the data was prepared, she took what she learned from the MAPublisher training course and was able to apply visualization techniques to her maps. Cable corresponded several times as the project progressed and provided guidance. “Kim would ask if MAPublisher could do this or that, and in most cases, my answer was You bet it can!” he added. In addition to providing tips and best practices, he showed her many of the useful tools in MAPublisher that made her workflow more streamlined such as copying MAP Objects, working with MAP Stylesheets, and creating insets. “When I saw the finished product, I was blown away by what Kim had created. It was also gratifying as a training instructor to see how far she had come since our first meeting.”

Beckmann has since spoken about her work on the Milwaukee Harbor habitat maps project to the American Geographical Society, cartography clubs, and presented an artist talk as part of the Peck School of the Arts Artist Now! Lecture Series. The series of five maps have been printed on canvas and distributed to local and regional schools and turned into metal signage to be installed along the shores of the harbor to help share important research conducted by Janssen Labs with the public.

Fish Maps by Kim Beckmann using MAPublisher

The first of five maps installed at Harbor View Plaza Park.

Two of the maps installed in the active learning classroom as Discovery World.

Disovery World is located in Milwaukee, Wisconsin.

Beckmann’s maps also currently hang in the Avenza Systems offices and we are proud to have them as a reminder of the amazing things visual artists and cartographers can do with the tools we provide.

Learn more about the project and how the maps were made on the UWM website https://uwm.edu/harbormaps/

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In collaboration with Kim Beckmann, Associate Professor of Design & Visual Communication at the University of Wisconsin-Milwaukee.

 

Cartographer Chronicles: Tom Patterson

The process of making maps can vary greatly depending on the cartographer and the purpose of the map. Tom Patterson, one of the cartographers behind the public domain data set Natural Earth and the popular website Shaded Relief, regards cartography as a creative process. He sees geospatial data as an artist would see paint on their palette. “They are raw materials from which the map is made,” says Patterson. “For me, the map making process starts with an online scavenger hunt for geospatial data, and ends with a visual depiction of the results of that scavenger hunt, a map.”

Patterson recently retired after 26 years with the U.S. National Park Service at the Harpers Ferry Center, located in West Virginia. Harpers Ferry Center is the media hub for the U.S. National Park Service, where most of the maps, exhibits, and publications for public consumption are produced.

Patterson is well-known for making maps with beautiful shaded relief effects, a technique that he has focused on for his entire career. It’s something he has a passion for and is a feature that he believes makes his maps unique. “When making a shaded relief, I go to great pains to portray the natural world in a beautiful and idealized manner, by combining shaded relief with land cover data, drop shadows, gradients and vignettes, with control and restraint,” says Patterson. “I ultimately want to create a shaded relief that readers will find attractive and which will blend harmoniously with the vector elements above.” Patterson prefers light, luminous colours for depicting terrain, and also tell a story. “A map is more than just a combination of points, lines, polygons, type and pixels. To me, a really good map is one that becomes much more than the sum of these parts,” he says. “Maps are an important form of communication, and they should effectively share the ideas of the cartographer to the map reader.”

When making graphically creative maps, you want to use tools that provide you with the most control. With MAPublisher, you can easily access and manipulate geospatial data using Adobe software. “MAPublisher and Geographic Imager bridge the gulf between graphical and GIS worlds.”

Patterson was an early-adopter of MAPublisher, a plug-in for Adobe Illustrator after learning about it in 1996 at the annual North American Cartographic Information Society (NACIS) conference. If you’ve ever used the Natural Earth data, you might be interested to know that most of the vector elements were created with MAPublisher and Adobe Illustrator.

He was also integral in the development of Geographic Imager when during a presentation about manipulating Digital Raster Elevation Model (DEM) data he commented that having a MAPublisher-like software for Adobe Photoshop would be useful. “My suggestion was heard by the President of Avenza, Ted Florence, who was in the audience. He put me in touch with the software development team at Avenza to brainstorm ideas about a GIS plug-in for Adobe Photoshop. Geographic Imager was the eventual result of our discussions.”

Along with his many contributions to the cartographic community, Patterson has held some important positions as the former president and current Executive Director of NACIS. Patterson has created accessible, open source data for global use (Natural Earth), he recently contributed to a new map projection that is taking the cartography and GIS world by storm; Equal Earth. “This equal-area pseudo-cylindrical projection has gained traction rapidly—it seems that cartographers and map users alike have had an unfilled need for world maps depicting countries at true size and presented in a pleasing manner,” he quips.

As an accomplished and respected veteran of the field, we asked that what advice Patterson would give to new cartographers, finding their way? “Seek out advice,” he states. “Map design and production is mostly a solitary task, and any map you create will seem easy-to-understand and logical to you since you are the one who made it. But, your readers may not see it that way,” says Patterson. “The easiest way to avoid these potential ‘failures to communicate’ is by showing drafts of your maps to people that are not family and close friends.”

Another tip that Patterson has for fledgeling cartographers, is to give readers a reason to slow down and read your map. “The trick in today’s media-saturated environment is to design a map that will catch your reader’s eye, ignite their curiosity, and draw them in. Give the most emphasis to the information you want them to remember long after they put down your map.”

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