Kim Beckmann is a storyteller above all else. As a graphic designer and Associate Professor of Design & Visual Communication at the University of Wisconsin-Milwaukee (UWM), Beckmann
uses visual media to do just that. More recently, she dipped her toes into the world of cartography (another story-telling medium) then fell right into the deep waters.

It all started when researchers from the university’s School of Freshwater Science came to her for help with creating supporting materials for a research project. The team’s ambitious project set out to map several miles of the Milwaukee harbor coastline, studying the effects of urban development on the harbor habitats. The research team had already created highly detailed technical maps but reached out to the Peck School of the Arts for a faculty member who could help put together the material in a way that could be more easily digested by the public and told the a story about the impact of people on the habitats that exist in the harbor.

“I also represent a part of the general public who would be interacting with the maps; individuals that want the maps to tell them a story. I recall at the first team meeting where we discussed research findings and what to present on the maps, I had many questions. What type of fish live in the harbor and rivers? What do they eat? Where do they live? Does water temperature effect where and when we might find them? Interestingly, the questions I raised led to incorporating additional habitat information into the maps,” said Beckmann. “What started as a concept for a single map quickly evolved to a set of five maps due to the amount to information we needed to share, the largest being 3 ft by 4 ft!”

As a graphic designer, Beckmann had made maps before, including simple, vector-based topographic maps, and maps for wayfinding. But this was her first time working on a larger map project and her first time working with raw geospatial data to create bathymetric maps to illustrate water depth. “I am extremely comfortable with Adobe Illustrator so when I discovered that there was a cartography plug-in for it, called MAPublisher, that could be used to manage GIS data to create maps, I knew that it would be faster and easier than learning an independent cartography software tool.”

The School of Freshwater Science research team carried out data collection for the project using side-scan sonar devices. With technical support from the Avenza Systems team, Beckmann was able to get the data into a shapefile format and import it into Adobe Illustrator using MAPublisher. “I registered for a training course offered by Avenza Systems, on how to use MAPublisher with Illustrator,” said Beckmann. “That led to a meeting with Jeff who was able to provide helpful direction on how to transform the raw map data into the maps I wanted to make.”

Jeff Cable is the Desktop Product QA Lead at Avenza Systems. In addition to his work with the MAPublisher development team, he is also responsible for providing training to new MAPublisher users. “I met Kim in 2016 at one of our in-class training sessions in Chicago,” said Cable. “She had a very clear vision of what she wanted to create, but after some more discussion and reviewing the data, I realized that it would require advanced GIS workflows in order to get the data to an appropriate level before it was ready for mapping.” Seeing the value in the research project, he offered to assist Kim rather than have her seek out a GIS professional on her own. Once the data was prepared, she took what she learned from the MAPublisher training course and was able to apply visualization techniques to her maps. Cable corresponded several times as the project progressed and provided guidance. “Kim would ask if MAPublisher could do this or that, and in most cases, my answer was You bet it can!” he added. In addition to providing tips and best practices, he showed her many of the useful tools in MAPublisher that made her workflow more streamlined such as copying MAP Objects, working with MAP Stylesheets, and creating insets. “When I saw the finished product, I was blown away by what Kim had created. It was also gratifying as a training instructor to see how far she had come since our first meeting.”

Beckmann has since spoken about her work on the Milwaukee Harbor habitat maps project to the American Geographical Society, cartography clubs, and presented an artist talk as part of the Peck School of the Arts Artist Now! Lecture Series. The series of five maps have been printed on canvas and distributed to local and regional schools and turned into metal signage to be installed along the shores of the harbor to help share important research conducted by Janssen Labs with the public.

The first of five maps installed at Harbor View Plaza Park.

Two of the maps installed in the active learning classroom as Discovery World.

Disovery World is located in Milwaukee, Wisconsin.

Beckmann’s maps also currently hang in the Avenza Systems offices and we are proud to have them as a reminder of the amazing things visual artists and cartographers can do with the tools we provide.

Learn more about the project and how the maps were made on the UWM website https://uwm.edu/harbormaps/

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In collaboration with Kim Beckmann, Associate Professor of Design & Visual Communication at the University of Wisconsin-Milwaukee.

The process of making maps can vary greatly depending on the cartographer and the purpose of the map. Tom Patterson, one of the cartographers behind the public domain data set Natural Earth and the popular website Shaded Relief, regards cartography as a creative process. He sees geospatial data as an artist would see paint on their palette. “They are raw materials from which the map is made,” says Patterson. “For me, the map making process starts with an online scavenger hunt for geospatial data, and ends with a visual depiction of the results of that scavenger hunt, a map.”

Patterson recently retired after 26 years with the U.S. National Park Service at the Harpers Ferry Center, located in West Virginia. Harpers Ferry Center is the media hub for the U.S. National Park Service, where most of the maps, exhibits, and publications for public consumption are produced.

Patterson is well-known for making maps with beautiful shaded relief effects, a technique that he has focused on for his entire career. It’s something he has a passion for and is a feature that he believes makes his maps unique. “When making a shaded relief, I go to great pains to portray the natural world in a beautiful and idealized manner, by combining shaded relief with land cover data, drop shadows, gradients and vignettes, with control and restraint,” says Patterson. “I ultimately want to create a shaded relief that readers will find attractive and which will blend harmoniously with the vector elements above.” Patterson prefers light, luminous colours for depicting terrain, and also tell a story. “A map is more than just a combination of points, lines, polygons, type and pixels. To me, a really good map is one that becomes much more than the sum of these parts,” he says. “Maps are an important form of communication, and they should effectively share the ideas of the cartographer to the map reader.”

When making graphically creative maps, you want to use tools that provide you with the most control. With MAPublisher, you can easily access and manipulate geospatial data using Adobe software. “MAPublisher and Geographic Imager bridge the gulf between graphical and GIS worlds.”

Patterson was an early-adopter of MAPublisher, a plug-in for Adobe Illustrator after learning about it in 1996 at the annual North American Cartographic Information Society (NACIS) conference. If you’ve ever used the Natural Earth data, you might be interested to know that most of the vector elements were created with MAPublisher and Adobe Illustrator.

He was also integral in the development of Geographic Imager when during a presentation about manipulating Digital Raster Elevation Model (DEM) data he commented that having a MAPublisher-like software for Adobe Photoshop would be useful. “My suggestion was heard by the President of Avenza, Ted Florence, who was in the audience. He put me in touch with the software development team at Avenza to brainstorm ideas about a GIS plug-in for Adobe Photoshop. Geographic Imager was the eventual result of our discussions.”

Along with his many contributions to the cartographic community, Patterson has held some important positions as the former president and current Executive Director of NACIS. Patterson has created accessible, open source data for global use (Natural Earth), he recently contributed to a new map projection that is taking the cartography and GIS world by storm; Equal Earth. “This equal-area pseudo-cylindrical projection has gained traction rapidly—it seems that cartographers and map users alike have had an unfilled need for world maps depicting countries at true size and presented in a pleasing manner,” he quips.

As an accomplished and respected veteran of the field, we asked that what advice Patterson would give to new cartographers, finding their way? “Seek out advice,” he states. “Map design and production is mostly a solitary task, and any map you create will seem easy-to-understand and logical to you since you are the one who made it. But, your readers may not see it that way,” says Patterson. “The easiest way to avoid these potential ‘failures to communicate’ is by showing drafts of your maps to people that are not family and close friends.”

Another tip that Patterson has for fledgeling cartographers, is to give readers a reason to slow down and read your map. “The trick in today’s media-saturated environment is to design a map that will catch your reader’s eye, ignite their curiosity, and draw them in. Give the most emphasis to the information you want them to remember long after they put down your map.”