Avenza Maps: A New Horizon for the Future of Mobile Mapping
Toronto, ON, Canada (April 20, 2022) — Avenza Systems Inc., producers of MAPublisher® cartographic software for Adobe® Illustrator and Geographic Imager® geospatial tools for Adobe Photoshop®, is very pleased to announce that in an accelerated growth effort and to update the brand vision, it has completed an extensive rebranding of Avenza Maps®, its market-leading, award-winning mobile mapping app and digital map store.
At the core of the new branding is an updated logo and improved and modified colour palette to convey the sense of being outdoors, whether for work or play. The rebrand also consists of major design and functionality improvements to enhance the user-centric experience, including an all-new Avenza Maps Map Store both in the app and on the web at www.avenzamaps.com
Fueled by growth in both professional and recreation markets, Avenza has embraced the rapid adoption of its Avenza Maps platform by making the investment and committing to further increasing its recognizable global presence to better reflect the platform’s functionality and use cases. The Avenza Maps platform increases locational awareness and provides a sense of safety and great value to businesses and individuals who access the more advanced mapping tools through subscriptions.
“This is a major milestone for Avenza Maps and is a defining moment in the continuing evolution of the technology and the brand,” said Ted Florence, President of Avenza Systems Inc. “This is a great time to introduce a new direction and design as millions of users around the world make use of mobile maps every day to collect data while working in the field or to navigate back trails during their leisure times.”
The rebranding of the app coincides with the release of a new map store web presence (www.avenzamaps.com) which has been rebuilt from the ground up. Since 2011, the Avenza Maps Map Store, a central iTunes-like marketplace for maps, has changed the landscape of how maps are discovered, distributed and consumed. The platform was quickly adopted by many large mapping agencies, businesses, and organizations as an easy and reliable way to provide digital maps to the large audience of mobile users. Likewise, millions of map users around the world enjoy the easy and effortless way they can discover, acquire and use maps on their devices with Avenza Maps. The new Map Store includes major improvements to map searchability, categorization, map listings, and user-friendliness.
“We have done a lot of growing this past year and have prioritized additional key features for further development.” says Florence, “The rollout of the new Avenza Maps branding communicates our passion for helping people produce, distribute, and use maps and we’re excited about how this sets the path to even bigger features in the near future.”
About Avenza Maps
The Avenza Maps offline mapping app is used by professionals worldwide on a daily basis for search and rescue, supporting humanitarian efforts, fighting wildfires, and in industries operating in remote areas such as forestry, oil and gas and mining in which offline maps are a necessity. Avenza Maps is also used as a teaching tool in post-secondary education, and by a growing number of recreational users to navigate, and explore off the grid. The app is a one-stop digital map shop with over one million unique map titles available on-demand. Regardless of where you are in the world you can always find the map you need, through the in-app or web-based Avenza Map Store. Map publishers can register as a vendor in the Avenza Map Store and generate revenue by pricing their maps and making them available for purchase. For more information, visit the Avenza Maps website at www.avenzamaps.com.
More about Avenza Systems Inc.
Avenza Systems Inc. is an award-winning, privately held corporation that provides cartographers and GIS professionals with powerful software tools to make better maps. For more information, visit www.avenza.com.
For further information contact: 416-487-5116 – info@avenza.com – www.avenza.com
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