After generating a scale bar, it is placed in a MAP Legend layer. You can accept the default look of it, but majority of users will want to customize and style it to match their map.
Now I've just generated a simple scale bar. If you expand the Legend layer, you can see the object "MAPublisher Scalebar" is placed within it. This is a special object generated by MAPublisher and there is currently a dynamic link between the MAP View information (i.e. spatial information) and the scale bar object.
With Geographic Imager 3.x, you can import DEM files to Adobe Photoshop and can create shaded relief images.
MAP Web Author, a feature of Avenza MAPublisher for Adobe Illustrator is a versatile tool offering access to map attributes for HTML as well as Flash.
For the cool interactive map, you need to install Adobe Flash Player
The above map was made with Toronto Transit Commission data freely distributed by the city of Toronto. I purposely made this map long and narrow to reveal a potential issue that can arise when presenting a lot of attribute data in map callouts. As you hover over the red points representing transit stops, you will notice the callout bubble with attribute information for each stop. As you hover around the centre of the map, you will notice that callouts popping up above the half way point of the map have their titles truncated, and those below will sometimes not show the callout's final line.